Posted By : Ambesh Mishra, Posted Date : Aug 24, 2024
This blog deals with case studies: impactful graphic design projects. We are going to help readers understand how businesses enhance their productivity with the help of real-life graphic design case studies.
Graphic design is an essential ingredient when it comes to fulfilling the aims and objectives of a brand, conveying a particular message, and creating a positive perception of the brand among the targeted consumers. Unfortunately, inefficient graphic design does the opposite, weakening a brand presence, reducing engagements, and decreasing business profitability. Successful case studies of graphic design work bring knowledge of various design agencies' implementation process of certain project concepts and tactics. From these successful graphic design projects case studies, organizations can determine how graphic design fits into their marketing strategies; thus, the objective of the analysis is to demonstrate benefits derived from a design that will enable marketing goals and objectives to be achieved.
Given below are some real-life problems faced by the people that turned out to be successful graphic design projects using relevant designing solutions:
Tasty Bites, a well-known frozen food company, has been operating under intense competition and an old brand identity.
Solution: To address this, a new package design was created to showcase product ingredients and benefits, featuring mouth-watering food images, accurate labeling of foods and their nutritive value, attractive and up-to-date color schemes, and proper nutrition branding of most products.
Result: Sales rose by 18% within the first 9 months after the new pack design commenced. with the new pack design, the company experienced a boost in social media connections. The website traffic also increased by 20 % The rate of enrollment in the customer loyalty program also increased by 15%.
Pet Palace, a local pet store, planned to achieve a target of at least 15% of increased customer turnover in the period of 6 months.
Solution: Sweep in-store and outdoor graphics for a new look and feel through graphic design. Make large banners and hoardings with good-quality pictures of pets and their message should be properly written and in bright hues.
Result: The target formulated should be to achieve an increase in sales by twenty percent within the first five months of the operation of the strategies. Consumers for their part complimented the store for its new look and welcoming ambiance. The general increase in sales was complemented by a 30% increase in sales of the featured products.
Artistic Minds Coaching Centre a few years back launched the center of excellence in the field of education with the commitment to change the future of education. This coaching center expected that within 3 months of its establishment, it would enroll 50 new students.
Solution: Create social banners and graphical billboards with aesthetic arts, typographic and graphic impacts, and rich color hues. Emphasize the coaching center’s differential advantage and the advantages of using it.
Result: The new intake achieved the target with 75 new students joining the school within 2 months only. Making the institution more popular and appealing enhanced parent's and students traffic. Strategic graphic design solutions made Artistic Minds differentiate in the market, resulting in people’s interest and enrollment.
CarePlus Medical Center sought to enroll 200 new patients in the first half of a year.
Solution: Use credible professional fonts, non-naggressive, healing colors, and appropriate medical pictures on the banners and hoardings. Emphasize only the capabilities of the center, having the best infrastructure and patient-centered care model.
Result: The center was able to sign up 250 new patients in the first 5 months alone and this was above expectations. A competent graphic design solution helped to build trust and credibility as it concerned the patient, who is searching for a good quality of medical treatment.
A luxury watch company wants to increase its sales by 20% within 9 months.
Solution: Create and build an advanced graphic design for the identity. Design clean commercials, flyers, and shelves with subtle premium fonts, clean-cut pictures, and detailed illustrations.
Result: The target that was set was to improve sales by 25% within 8 months of implementing the advertising campaign. An effective graphic design solution improved the prestige of the brand and targeted an audience of high status. This in turn benefited from the growth of brand awareness and customer loyalty, the broadening of markets and distribution, and key partnership opportunities.
CB Campus Bites Cafeteria faced a lack of a young customer base even though Campus Bites is located in a university area.
Solution: Redesign the graphic design of the product. Design cheerful posters, social media covers and icons, and menu cards that contain a simple and clear typographic message and beautiful pictures of food. Promote health, etc.
Result: Using social media as a means of media and advertisement, the target is to have 50 percent more young customers by the end of 3 months. Student-friendly graphic design solutions update the cafeteria image to create the most favorable perception among the learners. The sales increased by 20% owing to the increased customer requests for the promoted products.
PageTurner Library wanted to increase the number of visitors up to 130 percent during the year.
Solution: To achieve this, graphic design would have to be employed to improve the appearance of the products to be sold. Design artistic posters, bookmarks, and covers for social media, websites, and newsletters that will include great typography, bright and joyful colors, and pictures related to the books.
Result: A 40% improvement in visitor numbers is expected within the first nine months of the fiscal year. A graphic design solution helped to modernize the image of the library, therefore drawing more and more readers. The program attendance level increased by 25%, with leaner attendances embracing the program as well as young adults.
The company, Blooming Gardens Nursery, was to increase customer engagement by at least 25% within 6 months.
Solution: Aesthetically appeal to customers through graphic design when it comes to branding. Design attractive visual identity in the form of signs, informative brochures, and engaging social media posts with plants in colors of natural landscapes and neat and readable fonts.
Result: Customer growth of 30 percent in five months. Volume sales went up by 20%, more largely due to the uptake of the featured plants. This increased overall social media interaction by 200% and the addition of dedicated customers whom the organization sought to target created Blooming Gardens as a hub for gardening.
Wanderlust Travel Agency wants to achieve the target of increasing the number of customers by twenty percent in a year.
Solution: Using graphic design makes beautiful and effective marketing tools. Promote new and dynamic-looking brochures, social network covers and banners, and website backgrounds incorporating beautiful and cleanly presented destination images and vigorous color palettes. Include special offers, combined tours, and other travelers’ advice.
Result: For these nine months, customer volume of business has been listed to have risen by 25 percent. Another issue concerned how an effective graphic design solution brought out the attractiveness of the destinations and consequently led to people’s booking.
Tommy Cosmetics, an e-commerce shopping company, was to increase online sales by 40 % or within a period of 9 months from the start of the project.
Solution: Optimize the design of the product, providing boosting product images and graphic designs for social media platforms like Facebook, Instagram, and Snapchat.
Result: Increased online sales by 45% within 8 months. Social media ads were made and posted to reach 2M+ users with a 25% increase in website traffic after. New order values seemed to increase by 30 percent, while there was an increase in customer interaction by 50 percent.
In conclusion, this means that graphic design will always be very vital since it drives business sales. As can be seen from the case studies: impactful graphic design projects mentioned above, distinctive graphic design solutions improved aesthetics, defined brands, and made value propositions more clear. Leading to gaining more traffic to the site, customer relations, and in the long run, sales to customers. Every business, from a pet store to the medical center, cosmetics selling through e-commerce, or travel agencies, was able to sell products through graphic design. Graphic designing is important so that businesses can be able to invest in it and get a competitive advantage, and customer loyalty, and hence an increase in the revenues that are generated; hence, it is an important tool for success in today’s world of graphic designing.
We are delivering business solutions at every stage.
We would be happy to discuss your idea or project with you in person.